The pickup truck market has officially collapsed, and Ram dealers are in full-blown panic mode. What I’m witnessing at dealerships across America is unprecedented – brand new Ram 2500s and 3500s with MSRPs over $70,000 are being practically given away just to generate any cash flow before these dealers face bankruptcy. The numbers are absolutely staggering. Ram dealers are sitting on over 90 days of inventory, which in the truck world is a death sentence. These aren’t just slow-selling base models – we’re talking about fully loaded Heavy Duty trucks that were supposed to be the profit centers keeping these dealerships alive. Instead, they’ve become financial anchors dragging dealers underwater. What makes this crisis even more shocking is the desperation I’m seeing firsthand. Dealers who used to negotiate from positions of strength are now literally begging customers to take trucks off their lots. I’ve documented cases where dealers are offering $15,000+ off sticker price, 0% financing for 84 months, and throwing in extended warranties just to move a single unit. The root cause goes deeper than just market conditions. Ram pushed prices so high that even commercial buyers – the backbone of heavy-duty truck sales – started looking elsewhere. When a basic work truck crosses the $60,000 threshold, even successful contractors start questioning whether they really need that much truck. But here’s what’s really driving dealers to desperation: the carrying costs are killing them. Every day these $70,000 trucks sit on the lot, dealers are paying interest charges that can exceed $50 per day per vehicle. With hundreds of trucks sitting unsold, some dealers are hemorrhaging $15,000+ monthly just in floor plan financing. This video reveals exactly which Ram models are seeing the deepest discounts, which dealers are most desperate to move inventory, and how you can capitalize on this crisis before it’s too late.
Dealers PANIC: Giving Away $70K RAMs Just to Clear Lots!
